Complete solution for email marketingThe unique, complete solution for your email communication needs with customers and potential prospects.
At first glance
- Email campaign management system
- Web-based solution: The system is provided via the Internet and can be accessed anytime with a standard browser. There are no additional costs for hardware and infrastructure.
- Multi-tenant system: The XCAMPAIGN solution enables you to manage multiple client accounts.
- Address Management: Simple management of extensive address data
- Track custom profile attributes (family status, age, etc...)
- Personalize your emails
- Target your audience - Use plain lists or select recipients using a simplified or advanced condition editor
- Rent additional, potential addresses from the Schober database
- Email delivery control: bounce management, automatic blacklist check, blocking filters check
- View your progress in statistical reports
- Compliance with all requirements of the Certified Sender Alliance (CSA) ensures that your emails are not blocked by spam filters
The benefits for you
- Centralized communications with your customers and potential prospects.
- Provision of highly qualified target audience profiles.
- Create and select individual target group directly in the system.
- Easy and user-friendly; long training sessions are not necessary.
- Bounce management and maximum deliverability of your newsletters.
- Detailed reporting capabilities; track the success of your campaign in real time.
- Quick release for your business and adaptation to your individual requirements.
Email / newsletter distribution
- Create emails using customized templates or directly provided content to match your Corporate Identity
- Send emails in Text, HTML, or Apple Watch format
- Automatically personalize your emails
- Parallel A/B Tests with automatic or manual decision (send variants to sample recipients and select the most successful variant by its open or click rate)
- Preview and test deliveries
- Start your email campaigns at defined times with the option to set a maximum delivery speed
- Send event triggered emails (Birthday, etc...)
- Send transactional emails
- Voucher codes can be imported automatically to your email or created automatically
- Send attachments (automatic antivirus scan)
- Free image hosting
- Newsletter features: Table of contents, Tell-a-friend links, edit recipient profile, pre-filled contact and order forms can be integrated
- Prepare chained multi-channel campaign
- Dynamically generated RSS feed to be read by RSS readers
- Email Sender settings support SPF checks, DKIM usage, DMARC checks, personalized sender names, personalized sender email
- Automated hard and soft bounce detection with filtering
- Internet service providers' Blacklists are monitored
Addresses and target groups management
- Recipient profiles can be imported to XCampaign and used to personalize and track mailshots
- Recipient profiles can be also collected via online forms and/or API
- Recipient profiles have configurable attributes (e.g., sex, age, interest, etc...)
- Profile data can be viewed and edited in the GUI of the application
- Recipient profiles are updated automatically after recipient actions (unsubscribe, recipient profile edit, etc.)
- Recipient profile status changes are tracked
- Several methods to select a mailshot audience:
- Send to recipients selected using an external file (e.g., from your CRM system)
- Send to a more focused audience, selected with one of XCampaign's condition builders (recipient attributes, reactions, or usage in campaigns)
- Limit how often each profile can be used within a time period
- Statistical analysis of address databases
- Additional addresses are possible to rent from the Schober databases
- Handles large profile databases
- Decide for yourself if your account will allow or deny duplicate emails
Statistics, analysis and reporting
- Automatic real-time report generation
- Reactions report (opens and clicks, conversions)
- View real clicks in the email preview
- View statistics for a given language of mailshot
- Several mailshots can be compared to each other
- Individually configurable statistics with a graphical analysis of the address data (e.g., gender, marital status)
- Portfolio Reports - attributes division, registration/unsubscribes, target group statistics
- Reports the recipient's client software and operating system
- View recipient reactions on a timeline
- Reports are displayed using graphs and tables
- Export statistics to MS Excel spreadsheets
- Raw data - automatically upload entire delivery data to client servers
Always in focus - the security of your data.
- Modern, high-security data center and infrastructure as used in banks and insurance companies.
- 24/7 system management and monitoring, daily full backup, firewall security.
- Server hosting is ISO 27001 certified.
- As a member of DDV, BVDW, ECO, SDV, and CSA as well as the TÜV SÜD 2013 security certificate guarantees that Schober is in compliance with all standards for data security.
- XCampaign undergoes a security audit each year by a specialized auditing company.
- Security setting changes are tracked and can be viewed by the client manager
- All logins to your account (including support staff) is tracked and can be viewed by the client manager
- User login may require providing a certificate
- User access to XCampaign can be limited to listed IP addresses
- User passwords are not stored in the database
- The entire application uses https protocol
- Protection against brute force attacks to login
- User login may be restricted to only specific days of the week
- Users have specific roles (client manager, layout manager, etc...)
- The option to use the XCRYPTO service to encrypt data - detailed information.
- Create custom web forms
- Data entry plausibility checks
- Multilingual form configuration
- Forms can be used for recipient profile management, new profile registration, unsubscribe confirmation, profile confirmation (Opt-in, Double opt-in)
Interfaces, data import and export
- Interface to ERP and CRM systems
- Import address data from CSV and XML files
- Export address data as CSV and XML files
- API functions available through HTTPS requests or web service
- API includes functions for managing profiles, sending mailshots, sending transactional emails, ordering mailshot creation, creating target groups and assigning them to mailshots, getting statistics, triggering imports, vouchers, blacklists, gallery
- Integrated support area for customers (1st level support)
- Concept samples and usage examples
- Newsletter samples and configuration support
- Help, Tips and Tricks, FAQ